One of the many reasons to create a business plan is to provide enough information to attract outside investors. In the quest to find financial backing, an entrepreneur will run into different types of investors with different goals when investing. The first group is the venture capitalists who receive so many requests that many business plans only get a quick glance.
When catering to a venture capitalist, it is important to grab their attention quickly and make them want to keep reading. However, the opposite is true when dealing with banks that care almost exclusively about the company's financial strength. Businesses that are talking to customers or suppliers should focus on their relationships and record of accomplishment with other customers and suppliers.